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10 Best Welcome Messages for Customers [+Examples]

by Beata Stefanowicz·Updated

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Should I stay or should I go— 

Is the last thing you want running through your customer’s head when they first visit your website.

Luckily, a well-crafted welcome message for customers will help you avoid this clash of expectations. 

And in the competitive business landscape of today, the first impression really does matter. A good greeting message can not only provide important information but also helps in building a strong emotional connection, effectively opening up communication channels with your new customers. 

Let’s discover more about the advantages it can provide your business with.

In this article:

Get more interactions and increase sales with greeting messages send by bots

Learn more about chat flows

Not exactly interested in welcome messages? Check out these articles:

Here is some background information to start with.

What is a welcome message for customers and why it pays off

Welcome messages for customers are mostly used by businesses to say hello to their target audience, new users, and returning customers. They can also serve other purposes like showcasing a value proposition, generating quality leads, moving shoppers down the sales funnel, and turning a new user into your brand ambassador on day one.

A welcome letter to a customer can be set up in multiple ways and sent through different channels. For example, the picture below shows how to set up a greeting message in WhatsApp Business.

A few benefits of greeting messages for business include:

  • Welcome emails have a click-through rate of 27%
  • Including offers in your welcome email to new clients can boost revenue by 30%
  • Welcome letters for new customers from ecommerce businesses achieve a click-to-conversion rate of 57%

And one more thing—

You should definitely cover real-time messaging, pop-ups, and live chat. But your email communication can also benefit from a good greeting email.

Welcome email messages are arguably the most important messages in professional email marketing campaigns. Their open rates are 2–3 times higher than any other message.

In other words, they’re your best chance to make a positive first impression. And you won’t get another one.


Let’s take a quick look at how to introduce customers to your brand.

How to write a welcome message for customers?

To write a business welcome message for customers, start by expressing gratitude for their interest or particular action such as signing up or making a purchase. Next, briefly introduce your business and what you offer, highlighting any unique selling points. End the message by offering assistance or support, guiding them on the next steps, or directing them on how they can get help if needed.

Some of the best practices for writing good welcome messages include:

  • Stick to the point, make it brief and concise
  • Use a friendly and welcoming tone
  • Ensure you address the receiver correctly
  • End the message with anticipation for a relationship

Without further ado, let’s jump into the examples themselves.

10 best website welcome message examples and templates

A short welcome message for customers can help you accomplish one, or several of the goals listed below. Explore the examples to see how others do it effectively, get inspired, and draft your own greeting message for customers in no time.

Here are welcome message examples based on the goals you want to achieve with them:

  1. Propose value
  2. Offer a welcome gift
  3. Call to action
  4. Generate leads
  5. Ask for feedback
  6. Use humor to boost engagement
  7. Offer help in an online store
  8. Direct to valuable resources
  9. Engage returning customers
  10. Explain the rules

If you like a particular welcome message we provided but don’t want to use it word for word, many tools can help you out. For example, you can use QuillBot for paraphrasing or InstaTex for style adjustments.

Now, let’s explore examples of how to greet a customer in more detail.

1. Propose Value

The ultimate goal of all welcome messages for business is to convince your customers to make the best choice. Here is an onboarding welcome email from Tidio. It’s simple and highlights some of the most important things you can do with the app.

an onboarding welcome email from Tidio

Sample welcome message for customers

Want to make your welcome messages for new clients more effective?

  • Show the most important benefits of using your product
  • Remind your users why they decided to sign up and how you can help them achieve their goals

Take your welcome message game to the next level by mentioning the customer’s name when addressing them. Most of the time, it draws their attention and strokes their egos. Plus, research shows that 80% of customers are more likely to make a purchase after receiving personalized emails.

2. Offer a Welcome Gift

To paraphrase a song by Madonna: Some brands romance, some brands slow dance—that’s alright with me. But if they can’t raise my interest, then I have to let them be. Madonna is a material girl and so are most of your customers. What they’d like your company to show them is some tangible love. Or at least something valuable they can get for free.

Welcome Message - Gift

The welcome message from Sleeknote informs the customers they get free access to the resource library. It does make a difference and ensures a good first impression.

Sample welcome message for online store

Why do welcome gifts and special offers work?

It’s nice when somebody says that they are happy to have you onboard. But when somebody gives you a welcome gift, you know that they care.

Read more: Learn how to automate and edit the greeting message using Tidio.

3. Call to Action

Welcome Message - Call to Action

The welcome message example above has only one button. It prompts the recipients to do a single thing—start using the app. It makes perfect sense. Since a welcome message for new customers has a 4x higher click-through rate, why not try to make that click matter?

Sample of greeting message for customer

How to encourage email recipients to do anything instantly?

If you want your welcome message to have a specific effect on users, prompt them to do so with a simple call to action, such as a button.

The more call-to-actions you have, the weaker they become. If you really need somebody to perform something complex, create a chatbot instead. Multiple-choice options work better with conversational interfaces.

4. Generate Leads

Welcome Message - Lead Generation

Here is an example of a chatbot that greets newcomers and potential customers by offering a free sample of new products. You can think about it as a virtual assistant that would normally offer free samples in a regular store. Or say “Hi, how can I help you?” to customers. 

To get the best results, you need to customize the welcome message to customers. Some of the most effective lead generation chatbots have unique messages.

If you feel like testing a chatbot on your website, set up a free Tidio account and learn how to make your own chatbot.

Automate your welcome messages with AI chatbots

Learn more about chat flows

Welcome message for customers template

Alternative lead generation greeting messages for online stores:

  • Hi there! Nice to see you. We have a 15% promo code for new customers! Would you like to get yours now?
  • Welcome to [Company]. We offer the best [product]. Would you like a one-time 20% discount?
  • Hey! Glad to see you! We have a 10% promo code for new customers! Would you like to get it now?

How to welcome visitors on autopilot and collect emails?

Set up a chatbot that sends an automatic welcome letter to new clients on your website. Many people will reply and leave their emails—you can use them later on in your email campaigns.

Read more: Learn useful live chat scripts with ready-to-use templates.

5. Ask for Feedback

Welcome Message - Asking for Feedback

Signing up or clicking a button is not a real connection. Not yet. Your customers interact with your website or app but not with any person in particular. Unless you send them notifications and reach out.

One of the best ways to onboard and activate users is to ask them direct questions. This sends a very good message—that you are interested in what they have to say. When they realize that they can connect with you directly, it opens up new opportunities. It becomes a conversation and helps to build a relationship with customers. This is how customer feedback loops work.

Welcome message template

Why do marketers care so much about customer feedback?

Connecting with customers and listening to their requests is essential for modern businesses. Show that you care right from the very first welcome email to boost customer retention.

6. Use humor to boost customer engagement

Laughter is a powerful weapon. It can show that your company is a friendly place with a positive attitude. Humor is also an excellent way to grab the attention of website visitors. With chatbots, you can send funny welcome messages like this to encourage communication and improve customer experience.

A bit of such humor can give your business more personality and entertain customers. For example, Pooch Bandana has a welcome message bot that is funny and relevant to their products.

Welcome Message - Humorous

Customer greeting examples

Is using funny welcome messages okay?

In most cases, it can ease the onboarding process. But humor can be tricky—make sure not to offend anyone.

7. Offer help in an online store

Imagine you are browsing smartphones in a store with electronics. There are no other customers. You have been doing it for 10 minutes at least. And you can’t decide. Then, a store employee walks up to you and says:

Welcome to our store…

And immediately walks away.

There is something wrong with that picture, right? Well, the most natural thing for a store assistant to say would be: “Can I help you with anything?”

There is no point in saying “welcome to our store” or “welcome to my page” without saying anything more about it. Or better yet, offering to help. This applies to online stores too! Take a look at this message from an ecommerce chatbot.

welcome message widget example

This online store welcome message is the most universal one. It covers frequent questions from customers and builds trust. Nowadays, almost 70% of shoppers aged 18–24 prefer using a chat widget to other forms of contact.

Greeting customers example

Should every online store have a short welcome message?

There is no reason not to give it a try. A warm welcome always improves the user experience on your website. Top it with a discount code coupon and you’ll always get your user’s attention.

8. Direct users to valuable resources

In some cases, your product or service may be challenging to use. It may be a good idea for the welcome phrases to offer manuals and suggest resources. It may not be hip or exciting, but it sure is helpful. And good assistance is all your first-time users may need.

Welcome Message - Additional Resources

This onboarding email message from Figma is well-balanced. It mentions the places of interest and allows you to start exploring wherever you like. If you are a B2B company, it’s always better to provide some guidance before trying to make a sale.

Website welcome message example

Should I tell customers to start using the tool or read the resources first?

Practice is more important than theory. But if your tool is not very intuitive, make sure to at least mention some of the resources.

9. Engage returning customers

If someone comes back to your website, it’s a great sign. They know your products or services and are considering a repeat purchase. All they need is a little push. Send a “welcome back” message that offers a discount to close a sale. 

Here’s an example of a unique welcome back message for customers (courtesy of Midi Bridal).

Welcome Message - Engage Returning Customers

Changing your welcome messages for returning customers gives you one more advantage. It’s yet another way of personalizing customer communication.

Greeting message example

How to set up an automatic message for loyal customers?

Setting a welcome back message on your website is quite easy. All it takes is connecting two nodes. 

10. Explain the rules

Explaining the rules is an important part of user/customer onboarding. Your greeting message for new customers can clarify what the recipients are entitled to for each pricing plan, and under what conditions.

Welcome Message - Explaining the Rules

This is one of the best welcome message examples. LEGO explains the difference between their services.

It also tells you shouldn’t reply to the email and contact customer support if you have any questions. If your email automation gets lots of replies that you don’t want to handle, you should also consider adding a similar disclaimer.

Welcome message example for customers

But won’t this transparency scare new members off?

Today, making things transparent and clear from the start is a good business approach. If something makes your new subscribers less confused, it’s a valuable asset. It will pay off in the long run.

What is the best way to use a greeting message for business?

Saying hi to the same person several times in a row may seem awkward—but only in real life. The rules of the digital world are different.

You don’t have to send a warm welcome message for customers on WhatsApp Business or Facebook exclusively. You can use several options to greet your online store customers and combine them.

Some of the best channels for welcome messages include:

  • Live chat 

This is the most natural way to send welcome chat messages. The sole purpose of live chat is to allow businesses to offer help and connect with visitors fast. If you’re still not using it, take a look at how to add live chat to your website.

  • Welcome emails 

If you haven’t received an email confirmation of something, it feels like it didn’t happen at all. That’s the world we live in and email is no exception. It’s a good idea to send emails that go along with all customer-business touchpoints. You can learn how to start an email here.

  • WhatsApp greeting messages 

Your WhatsApp business profile is a great place to interact with customers. You can also set up a WhatsApp chatbot to automate your greeting message for clients.

  • Welcome messages on Facebook 

Every business should establish its presence on social media. Their customers are there already. Facebook is a place where people can find your business long before they visit your website. Welcome them when you have an opportunity. If you want to tackle two things at once, consider a Facebook live chat integration.

  • Welcome to our store pages 

This is a somewhat old-school approach but it gives you more space to tell your story. A dedicated landing page to greet your customers can work, especially if you are a small business or starting your online store from scratch.

Welcome message for customers: key takeaways

Writing memorable welcome messages that make customers feel right at home is an art form. But you can improve the quality of your emails and other messages right now by following some easy rules:

  • Express gratitude and happiness that you can welcome someone
  • Personalize the message by including some details and information about your recipients
  • Show the benefits of joining your organization or choosing your brand
  • Introduce them to the most important resources and tools
  • Be concise and straightforward
  • Offer your help and ask for feedback
  • Explain what will happen and what’s the next step
  • Use a clear call to action (for instance, in the form of a button)
  • Remember to make your messages visually attractive

Do you want to access some beautiful onboarding email templates or add welcome message chatbots on your website? There is an easy free tool that you can use for that.


What is the best welcome message for customers?

Three of the best welcome messages for customers are:
“Hi there! Welcome to our website. If you need any assistance, I’m always here.
Ask us anything.”
“Hello there! I am your [shopping assistant/consultant] today and am here to help you. Ask me anything!”
“Hey there, Welcome to [Company]! My name is [First Name]. Is there anything I can help you with?”

Why is it important to have a great welcome message?

Because it’s an important part of a marketing strategy that makes the customers feel valued and improves your relationship with clients.

How do you write a welcome message to a client?

To write a good welcome message and greet customers, you should:
– Start by expressing gratitude for their interest or particular action 
– Briefly introduce your business and what you offer 
– Offer assistance or support, guiding them on the next steps 

What is a short welcome message example?

A short welcome message example is:
“Hello and welcome to our store! Thank you for showing interest in our products. We’re [unique selling point]. How can I help you today?”

What to avoid in a welcome message?

To write a good welcome message, you should avoid: 
– Unnecessary information
– Salesy pitches
– Vagueness
– Dry tone

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Beata Stefanowicz
Beata Stefanowicz

Content Writer at Tidio with a love for the written word. She scouts around for digital trends and ways to help small and medium businesses grow.

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